Matt Lovell

I began my interest in sports at an early age starting Karate at 12. These interests led to a life-time obsession with all things training, nutritional and health related.

After gaining his instructors qualification in Karate, I went onto coach fitness at his local amateur boxing club.
After successfully completing my degree in Political Philosophy at Bristol, I couldn’t keep away
from the health and fitness arena and qualified as a personal trainer eventually running my own company in the London. This led to developing my other passion – nutrition. I then went on to undertake a further three years of study at the Institute of Optimum Nutrition.

I went on to spend time on Harley Street, specializing in elite sports, female hormonal health and body composition management.

The multiple contacts I made during this time in my life led to a spell working as nutritionist with Millwall football club during which time they made the play-off for the Premiership and also qualified for the FA cup final.

I am the Sports Nutritionist for London Wasps, London Irish, Saracens and Leicester Rugby Clubs.

I run my own sports performance company. This is aimed at elite athletes and corporations and includes all levels of health related performance. He has written the popular Fat Loss Program ‘Four Week Fat Loss’ and ‘Regenerate’ a muscle building anabolic program.